I'm On a Mission...
...to empower good brands to grow sustainably
- people, planet and profit.
Do you want to use the power of your brand to create a better world?
Customers are increasingly making buying decisions based on what brands are saying and doing in the social impact space.
But "to maintain public trust, companies can’t just pick and choose when they lean on purpose." Deloitte
The Marketing Power Hour is leading the charge by helping businesses embed purpose throughout their organisations with a fresh, authentic approach.
Empowering organisations to be brave, creative and innovative, The Marketing Power Hour is a unique marketing and communications partner that thinks outside the box to help your organisation develop and grow.
As a marketing coach & communications strategist,
I empower SMEs in three ways:
Director-level, Power Hour marketing & communications strategy sessions, to keep leaders focused and on track,
Power Workshops to show teams how to brand, market and communicate with purpose,
Power Projects, short pieces of work to help organisations embed a purpose-led brand, marketing or communications project.
The Marketing Power Hour is also co-founder of SDG Changemakers with Thinking Philanthropy. Our purpose is to help SMEs understand the Sustainable Development Goals to build a sustainable business for the future.
The Power Options
1. the Power Hour
The Marketing Power Hour is a 1:1 strategic session over Zoom or Teams with CIM Fellow Claire Benson. The Power Hour is aimed at directors, managers and business owners who want independent brand, marketing or communications advice to guide their business direction. The session is aimed to tackle a particular problem or concern, resulting in a solution and road map, which you and your team can implement.
2. the Power Workshops
The Marketing Power Hour workshops are designed to show you HOW to develop purpose-led brand, marketing & communications strategies which grow your business while helping to influence social change. Aligned to your key business goals, the bespoke workshops will focus you and your team on developing strategies and implementing tactics which are ethical, purpose-led and authentic.
3. Power Projects
Power Projects are designed to help SMEs and charities with specific projects.
The projects may involve creating an external team to deliver a time-bound piece of work, or it may involve helping your team get on track with their strategies such as embedding sustainable practices across the organisation to minimise reputational risk, ensuring your brand is able to authentically communicate with purpose.
what people say...
The Power Workshops
Finding out about your business is the first stage of the coaching power session, we will have a chat and I will ask you to complete a series of questions.
THE DISCOVERY PHASE
THE DISCOVERY PHASE
The Power Workshops are interactive and designed to get you to think outside the box, with purpose and always with digital in mind.