to empower good brands
to tell great stories
I'm Claire Benson, the founder of The Marketing Power Hour, coach, strategist, Chart.PR and Fellow of the Chartered Institute of Marketing.
What is The Marketing Power Hour?
In a nutshell - I am your Director of Marketing & Communications. I can help you focus, create a road map and deliver on your objectives.
The Marketing Power Hour offers three straight-forward services:
A range of brand, marketing & communications coaching Power Workshops,
Power Projects, to help you solve a pressing brand, communication or marketing business need.
All my services have been designed to help ethically minded businesses and charities thrive in this digitally dominated world.
My focus is to encourage ethical and sustainable marketing and communication practices, which are purpose-led and impact-driven.
As a coach and strategist, I help businesses & charities set their marketing and communication goals, align their direction and ultimately grow their organisation.
I am particularly passionate about working with organisations whose purpose is centred around Global Goal 5 - gender equality and empowering women and girls and Global Goal 4 - quality education for everyone.
My career journey of 20+years has taken me around the world, working with government agencies, charities and businesses large and small. I've worked across numerous sectors including food and drink, tourism, education, business services and lifestyle brands as well as in the economic development sector.
My purpose to work with good brands started with The Body Shop back in 1997. Anita Roddick was still at the helm and The Body Shop story was told by word of mouth and PR, The Body Shop didn’t pay for advertising, and social media hadn’t been invented!
Back then the body shop campaigned hard on behalf of the environment and human rights.
It is here where I fell in love with PR and telling stories – and my journey as a marketer began.
It was also where I was introduced to Triple Bottom line accounting (social, environmental and financial), a precursor to the Quadruple Bottom line.
As a legacy from my economic development days, I have a passion for entrepreneurialism and innovation.
I'm all about digital, being smart with our business resources and creating a work/life balance that supports our own wellbeing, the planet we inhabit and the people we share it with.
My mantra is, be brave, be creative and be innovative.
I believe every organisation should be able to access affordable branding, marketing and communications advice and coaching, which is grounded in business planning and purpose.
As a Fellow of the Chartered Institute of Marketing and a Chartered Practitioner of the Chartered Institute of PR, I make sure my skills are up to date and ensure the associates and freelancers I work with are also committed to ethical marketing and communication practices and CPD.
If you would like to find out more, why not hit the chatbox below or get in touch via the contact form, or simply click the connect with me button below.
I look forward to chatting with you and finding out how The Marketing Power Hour can help your business or charity grow.