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    Putting purpose at the core of business
    Claire Benson FCIM, MCIPR
    • Jan 1, 2021
    • 5 min

    Putting purpose at the core of business

    Launching a new business is never easy; in the post-pandemic era, it could be considered unwise. Still, it is exactly what marketing and...
    20 views0 comments
    Building an attractive employer brand
    Claire Benson FCIM, MCIPR
    • Dec 14, 2020
    • 3 min

    Building an attractive employer brand

    As we move into 2021 and reflect on the impacts of COVID-19 on our business life, employee well-being will resonate with most. Media...
    7 views0 comments
    When was the last time you audited your social media channels?
    Claire Benson FCIM, MCIPR
    • Oct 26, 2020
    • 2 min

    When was the last time you audited your social media channels?

    For social media to be effective, it takes more than some posts and followers - you really need a strategy.
    21 views
    The rise of eco-shame, rejecting fast fashion
    Claire Benson FCIM, MCIPR
    • Oct 25, 2020
    • 4 min

    The rise of eco-shame, rejecting fast fashion

    Here in Cumbria, several clothing-related businesses are concentrating on building sustainable clothing brands.
    54 views

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