Claire Benson FCIM, MCIPRJan 1, 20215 minPutting purpose at the core of businessLaunching a new business is never easy; in the post-pandemic era, it could be considered unwise. Still, it is exactly what marketing and...
Claire Benson FCIM, MCIPRDec 14, 20203 minBuilding an attractive employer brandAs we move into 2021 and reflect on the impacts of COVID-19 on our business life, employee well-being will resonate with most. Media...
Claire Benson FCIM, MCIPROct 26, 20202 minWhen was the last time you audited your social media channels?For social media to be effective, it takes more than some posts and followers - you really need a strategy.
Claire Benson FCIM, MCIPROct 25, 20204 minThe rise of eco-shame, rejecting fast fashionHere in Cumbria, several clothing-related businesses are concentrating on building sustainable clothing brands.