Claire Benson FCIM, MCIPRJan 1, 20215 minPutting purpose at the core of businessLaunching a new business is never easy; in the post-pandemic era, it could be considered unwise. Still, it is exactly what marketing and...
Claire Benson FCIM, MCIPRDec 4, 20201 minDo you know your Ansoff from your Porter's?To plan strategically, it is useful to have a few tools up your sleeve. One useful tool is the Ansoff Matrix.