When was the last time you audited your social media channels?

Updated: Jan 4

The Audit

Without a plan, posting on social media isn't going to achieve the results you want. You may have 100's of followers, but if they aren't contributing to your bottom line or helping to influence social change, then why post? Likes and Followers are often viewed as 'vanity' metrics - what you are really looking for is engagement and responses to your call to actions.