Putting purpose at the core of business

Launching a new business is never easy; in the post-pandemic era, it could be considered unwise. Still, it is exactly what marketing and communications veteran Claire Benson decided to do.

"2020 was a difficult, challenging and defining year for many people," says Claire. "But it was an opportunity to reflect too. For my partner and I, it was a time to think about how we want to live our lives and for me to focus on the things I am passionate about."