The importance of goals when creating a social media strategy.

Updated: Jan 4

In my last blog for The Marketing Power Hour, I wrote talked about auditing your social media channels. As a re-cap, this helps you understand which channels are performing well and which need a different strategy to ensure you are utilising your time and resources efficiently.

The word strategy can sound complicated, time-consuming and a bit dull! In reality, if you look at 'strategy' as a road map, helping you to grow your business, then you will see the necessity. It also saves you time over the long run and is quite cathartic!

As with anything in life, goals are essential. They give you a purpose and a direction for your social media activity. Without them, it is hard to measure success and return on investment - whether that is your time, or paying someone to manage your social media channels or digital marketing activities.